This Privacy Policy (“Privacy Policy”) describes how Amaru (“we,” “us,” or “our”) collects, processes, uses, and shares your personal information when you use our website (the “Site”) and to provide you with our products and services, including through our online store (collectively, the “Services”).

This Privacy Policy is a part of our Terms and Conditions. By using our Services, you agree to be bound by and comply with this Privacy Policy and our Terms and Conditions.

We may collect or receive the following categories of personal information from or about you when you use our Services (e.g., signing up for an account, making a purchase, browsing our website, or contacting us):

1. Personal Identifiers:

   • Name, phone number, addresses, email address, password, age, veteran status, occupation, and payment information.

2. Billing and Commercial Information:

   • Billing and shipping addresses, email address, order history, transaction details, and payment information.

3. Device, Website Usage, and Feature Interaction Information:

   • Device details (e.g., operating system, browser type), IP address (used for geolocation), access times, and website interactions.
   • Information collected through cookies, web beacons, and other tracking technologies about how you use the Site and interact with its elements.

4. Communications with Us:

   • Information you provide through phone, email, the "Contact Us" form, chat features, or blog posts, including message content, chat transcripts, and usage metadata.

We use the personal information we collect to:

1. Provide and Improve Our Services:

   • Manage your account, fulfill orders, process payments, and improve overall user experience.
   • Analyze and address operational issues, conduct testing, and enhance the functionality of our Services.

2. Communicate with You:

   • Respond to your inquiries and provide customer support via email, chat, or other communication channels.

3. Advertising and Marketing:

   • Send information about promotions, events, products, and services.
   • Optimize the performance of marketing campaigns and provide targeted advertising.

4. Ensure Security and Prevent Fraud:

   • Detect and deter unauthorized or malicious activities.

5. Comply with Legal Obligations:

   • Meet legal and regulatory requirements, participate in legal proceedings, and exercise our rights.

We share your personal information with third parties under these circumstances:

1. Third-Party Service Providers:

   • For services such as payment processing, analytics, and marketing. These providers are required to adhere to privacy protection standards outlined in this Privacy Policy.

2. Advertising and Analytics Partners:

   • Share data with partners like Google Analytics for targeted advertising and insights about Site usage.

3. Legal Requirements:

   • Comply with laws, protect our rights, and respond to legal processes.

4. Change of Control:

   • Share data during mergers, acquisitions, or other business changes.

Our online store uses Shopify to facilitate secure transactions. Payment details are processed through PCI-DSS-compliant gateways and protected using SSL encryption. You can remove stored payment information from your account at any time.

Residents of certain U.S. states may have specific rights, including the right to access, delete, or correct personal information. You may also opt out of the sale or sharing of personal information for targeted advertising. To exercise these rights, contact us via the information in Section 14.

Our Site may link to third-party websites or services, which are not governed by this Privacy Policy. Review the privacy policies of those websites to understand their practices.

We implement industry-standard security measures to protect your data. However, no system is completely secure, and you are responsible for safeguarding your account password.

We retain your data only as long as necessary for our legitimate business purposes, legal obligations, or dispute resolution.

Our Site is not directed at children under 18, and we do not knowingly collect their data. Contact us if you believe we have collected information about a minor.

Our Services are intended for users in the United States and Canada.

We do not disclose personal information to third parties for direct marketing purposes.

We do not respond to “Do Not Track” signals at this time.

We reserve the right to update this Privacy Policy at any time. Significant changes will be communicated appropriately.

For inquiries or to exercise your privacy rights, contact us at:
Email: privacy@theamaru.com
Mailing Address: 

Mobile Terms of Service

The Amaru

Last updated: Dec. 17, 2024

The The Amaru mobile message service (the "Service") is operated by The Amaru (“The Amaru”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to The Amaru’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of The Amaru through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with The Amaru. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18449154682 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other The Amaru mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18449154682 or email connect@theamaru.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.

We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.